Whoa, you guys aren't messing around, are you? This is fun.
IMHO, the best motto would achieve 2 goals and achieve them succinctly:
- Not inform the general public he sells weapons or is a threat, but still make it an inside joke for the few that know what's sold in the back room.
- Not be too attractive to sporting goods customers. Let's face it, he really doesn't want THAT kind of business.
It's not my decision, but for the record here are my favorites:
Level the playing field
High caliber gear
Kill the opposition
Bury the competition
Neutralize the opposition
Winning is everything
When Second Place Won’t Do
More Bang for your Buck
Killer gear
As far as the logo, leave that to me. I'll be working on that in the next few days. But what the logo will look like will depend a lot on what the motto is.
A favor for those of you who have made multiple submissions: could you try to consolidate as many entries into one post as possible? This thread is getting pretty big and I don't want Paul's head to explode. Or mine for that matter!
Susan
FPW Stores:
A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world. ~ Oscar Wilde
Insanity in individuals is something rare -- but in groups, parties, nations, and epochs it is the rule.~Nietzche