Sorrel and I saw this move the weekend before last, and we both really enjoyed it.
I thought the the lead actress was very well cast - pretty in a plain. girl next door kinda way. I woul dhave found it hard to sympathise with a porn-star-a-like type actress like Megan Fox, but I felt like the girl in Drag Me To Hell was like people I knew.
I thought the story was fun and the scares were very even;ly distributed throughout and I never felt bored, though Sorrel and I saw the envelope gag coming from a mile off.
My only criticism is the volume - in the cinema I saw the film in, the scary bits were ear-splittingly loud! There was a bit in the film where there was an unplesant sound that made all the characters in the film wince and cover their ears, and it made Sorrel and I do the same thing!
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Maybe we're just getting old!